SANTANDER
THE SAVAGE SHORT
BRIEF
Three facts for you.
Every single person in the world believes they’re too smart to be scammed by a con artist.
Because of this, no one feels they need a free lesson in security from a bank.
Because of this, UK consumers lose over £1M a day by voluntarily transferring their own personal money directly into bank scammers in ‘Safe Account Frauds”.
Our job: explain what Safe Account Fraud is to an audience that literally couldn’t care less.
IDEA
We weren’t going to reach this audience with facts and stats. We had to entertain first, educate second. So, our starting point was to look to culture. Where in recent times has complex financial information been explained without it being deathly boring?
You know that bit in The Big Short? The famous bit where Margot Robbie explains the financial crash while sipping champagne in a bath for some reason?
Well, what if we just reshot it? But with Robbie Savage explaining Safe Account Fraud instead?
RESULTS
Robbie playing Robbie landed coverage in virtually every national - The Times (yes, The Times) ran a massive double page spread.
Plus, we got over 2million views of the content, aided by Rio Ferdinand ripping the piss out of Robbie on social.
The important bit: we found a credible, interesting, entertaining way to deliver a very valuable message to an audience that only normally cares about fraud when they’ve just literally been scammed.