#YayDelay

Date

Jan 2018

Client
Gordon's
About This Project
There are two things that get The Romans really excited: free alcohol and tonnes of coverage. Here’s a super simple campaign with both.

 

Following a month of strikes, delays and another spike in train fares, we had an idea to create a service that plugged into realtime train train delays to reward frustrated commuters with free G&Ts. And so, #YayDelay was born.

 

It clearly touched a nerve, resulting in over 70 pieces of zesty coverage, including Metro, Evening Standard, The Sun, Daily Star, Huffpo, Shortlist, Cosmo, LadBible… well, pretty much everywhere tbh.

 

“Gincredible” – The Sun

 

Total reach: 1.52billion