The Do Button

Date

2014

Client
Old Work
About This Project

Here’s an antique, pre-Roman, piece of work (created by a team of Future Romans) for Cancer Research UK.

 

Play the video case study on the left!

 

Research showed that if people liked a charity on Facebook or followed them on Twitter they could actually be less likely to donate.

 

Likes won’t beat cancer.

 

And so we came up with “The Do Button” – an innovative way to address the passive way people consume the web and instead actually get them to DO something there and then to help beat cancer.