Date

Nov 2016

Client
The Macallan
About This Project

Scotch is about rules. How you drink it. When you drink it. What you drink it with.

 

As part of our global social media and content work with The Macallan we make it our mission to break a few of these rules and when we do, sometimes people say mean things about us on the internet. Gulp…

 

Rather than block or ignore them, we decided to get in touch with a few of our online critics, fly them halfway around the world, and invite them for a whisky (but not as they know it).

 

Check out the film to see how we got on…