30 Sep Movember Appoints The Romans
We’re super excited to have been appointed by Movember for their 2016 campaign.
Here’s what PRWeek wrote about it…
The resultant pitch was won by The Romans, founded by Joe Sinclair and Misha Dhanak in early 2015 with support from ad firm Mother, to handle the brief. Mitcheson said: “We were looking for a hard-hitting, persuasive campaign that retains Movember’s sense of humour and The Romans delivered exactly that.
“Too many men die too young – on average four years younger than women – and there is a lot we can do about this by getting people talking about the issues and funding the next wave of groundbreaking projects to address them.”
Dhanak said that Movember “embodies what can be accomplished with an amazing idea and a tonne of passion”.
She also said the agency was “especially excited about the prospect of shaving our hirsute creative director” – Sinclair normally sports a large beard, but will be taking part in Movember this year and intends to challenge a number of other bearded PR professionals to do the same.